Joyce's first major work, Dubliners, a collection of fifteen short tales, was published in 1914. They concentrate on the idea of an epiphany, a moment when the main protagonist gains self-awareness or understanding. The tales follow a logical order from childhood to adolescence to maturity and at last death, the last story being entitled "The Dead." "A Portrait of the Artist as a Young Man," an  complete re-write of an abandoned novel called Stephen Hero was published in 1916. It is a biographical novel depicting the approaching of age of a young man, Stephen Dedalus, the fictional adjust ego of Joyce.

The book was to pioneer a number of Joyce's modernist techniques that would be used widely in his later works, including interior monologue. His only published play, Exiles (1918) was a study of the husband/wife relationship. Joyce began work on his magnum opus, Ulysses, in 1914, finishing it in 1921. It was published in 1922 by Sylvia Beach's Shakespeare and Company. In Ulysses, Joyce employs the process of stream of consciousness and the action all takes place on one single day, 16 June 1904. The book consists of eighteen chapters, each roughly covering one hour of the day, beginning around 8am and finishing around 2am the following morning with each of the chapters employing its own literary style.

Terms such as 'no payments till 2010' or 'money back guarantee' 'no down payment' 'offer nice while supplies last' help dissipate any doubts that the consumer may have and spur them on to make the acquisition. "Because the aim is to get customers' attention, persuade and generate demand, market segmentation has historicallyin the past been based on variables that correlate to generating demand: geography, age, gender, income, schooling, occupation and other traditional demographics, as well as psychographics around character, lifestyle, values and attitudes. It works because these attributes are helpful for defining how to effectively speak to different groups of people."

Some companies do act unethical in their marketing, for example I have seen some ads on the net where companies would promote a product and make it appealing to the consumer then at the bottom is small fonts the word 'restrictions apply' they would hide the link that takes you to where the restrictions are listed. So in the event you happen to buy that product without reading the fine print and something happens that you are not satisfied or need to return the item the company would refuse and make reference to their restriction owner. Other tactics that companies use to shape consumers needs and desires is to make use of celebrities or other famous people to sell their products. A nice example of a company would be Nike. Nike teamed up with Michael Jordan to generate promotion giant. One of the themes behind their partnership was to generate the desire within consumers that in the event that they wore Michael Jordan's sneakers they could play basketball or jump as high as him.